106 products were classified into 35 categories. Each category has a minimum of 3 products from two different companies.* The winners are determined based on the BNPA proprietary scoring method which is derived:
- 50% of the BNPA score is based on “Product Appeal’
- 50% of the weight derived from ‘Re-Purchase intent’
*(except for men’s and women shaving where there were two competitors from two different companies)
For 2008 there were no ties
Category winners are based on BrandSpark’s proprietary methodology of scoring products based on a) Appeal and b) Repurchase Intent. Category winners are based on the highest numerical score within categories that are determined by BNPA and not necessarily on statistical significance.
|
