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655 Bay Street, Suite 1001 Toronto, ON. M5G2K4
416.644.7961
info@bestnewproducts.ca
Copyright BrandSpark International 2007 |
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Learning From New Products
2007
Research from the Best New Product Awards study shows why a successful launch phase is often not enough to ensure a new product survives.
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Influencing the Influencers
2007
Early Adopters are much more likely to try new products and, once tried, much more likely to recommend them to others. However, Early Adopters are NOT more likely to be aware of new product introductions than the average consumer.
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