
HOW TO BENEFIT
The Best New Product Awards is a marketing program built by marketers for marketers. As a result, the BNPA team is continuously searching for new and innovative ways to benefit our registered marketers, our respective partners as well as consumers.
Most winning companies share the same interest in wanting to leverage their award win with many having explored the integration of the Best New Product Awards logo on:
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Product packaging |
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Television commercials |
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Print advertisements |
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Websites |
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In-store promotions |
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Trade communications |
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And more… |
Through the development of strategic partnerships with selected media companies, BrandSpark is able to provide exclusive offerings made available only to Best New Product Award winners. Opportunities include:
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Participation in a collaborative campaign including multiple award winners (i.e. 16 page spread in Canadian Living magazine) |
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Product sampling
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Sampling feedback study |
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Distribution through
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Event sampling |
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Direct mail sampling |
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Leverage Out of Home, print, magazine, television and/or Internet offerings:
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Integrate multiple media channels |
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Measure the effectiveness of the media campaign |
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BrandSpark and our list of partners will work closely with you and your team to find ways to provide the greatest product lift. We encourage agencies to participate in the dialogue along with our program partners to
THE OFFICIAL CLAIM
To view the official Best New Product Awards claim, click here.
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