When referencing the Best New Product Award win marketers are recommended to use the following claim language:

“BNPA Category winners are chosen using consumer appeal and repurchase intent measures proprietary to BrandSpark International. Winners are based on the highest numerical scores, and not necessarily on statistical significance.”

The 108 products were classified into their 34 categories. Each category had to have a minimum of 3 products and represent at least two different companies.* The winners are determined based on the BNPA proprietary scoring method which is derived:

• 50% of the BNPA score is derived from 'Product Appeal’
  • % that found the product to be Very Appealing
• 50% of the weight derived from ‘Re-Purchase intent’
• Purchase Intent among triers (within the next 12 months - % that are Definitely Likely to purchase + % Very Likely to purchase)

*(except for men’s and women shaving where there were two competitors from two different companies)

For 2008 there were no ties

Category winners are based on BrandSpark’s proprietary methodology of scoring products based on a) Appeal and b) Repurchase Intent. Category winners are based on the highest numerical score within categories that are determined by BNPA and not necessarily on statistical significance.