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Entering into its fifth year the program continues to build momentum and marketers are realizing the benefits.  The “two year syndrome” is becoming less of a threat as marketers leverage the power in being the consumers’ choice in their respective category.   Click here to hear what they’re saying.   • TV interviews   and news • Consumer /   Trade print • On the Web • Packaging • Print • Out of Home • TV • Internet • Find Early   Adopters • Increase Product   Awareness and   Trial • Drive sales